6 Things photographers should add to blog
There are thousands of photography blogs out there and here are 6 things photographers should use in their WordPress blog.
“About Us” page
Every blog or website needs an “about us” page.
This page should be one of the most prominent on your site because it tells your audience who you are, with a bit about your background.
Your target audience is more likely to trust you as a professional photographer if you tell them about yourself.
The “about us” page should give you that one opportunity to shine and stand out from your competitors, so why not have some fun and add a short video clip or a storyboard to tell your audience about yourself?
Maybe there is a humorous side to why you decided to create this blog and chose the subject of photography?
You can add information about how long you have been a photographer, or try adding some things about your education, family, work (if blogging isn’t your job), or why not write about the equipment you use and your favourite places?
Price list
When people look for prices and see that the price list is missing, they can quickly lose interest in your website or blog because without a price list, how can the audience trust you?
You should add a detailed price list, like when bloggers add media kit prices to their websites.
You are more likely to be known as trusted photographers if you have a list of prices.
This way, the customers know that they are charged different prices when they ring you for prices, and they can see what you are offering before contacting you.
Photos
You wouldn’t be much of a photographer if you didn’t include photos on your website.
This is why WordPress is the perfect CMS platform for photographers to add photos, as there are lots of photography themes on this platform, like Portfolio Gallery and Aperture.
Both beginners and professional Photographers can make the most of the fantastic WordPress plugins and showcase their portfolios to potential clients.
Some WordPress Photography plugins and themes are free; however, you will have to pay usually monthly or annually if you would like upgraded versions.
RSS Feed
RSS is one of the most underutilised but handy tools around.
RSS is like a bookmark; only it flags the site you want to save to achieve it when you revisit the site. Instead of sitting in your bookmark folder, your RSS “bookmark” is active and constantly updating itself with new content from the saved source.
By adding an RSS Feed plugin, you can enjoy the extra benefit of subscribing to your latest blog posts so that they will never miss a post.
Contact page
The Contact page is one of the essential pages alongside the “About Us” page because how can people contact you if you don’t have any details?
Without contact information, you are unlikely to have any customers, and without customers, you are unlikely to get paid unless you aren’t using your blog to promote yourself.
In which case, you should still let people know how they can get in touch with you.
You can do this easily by adding a contact form plugin that asks people their name, email and a comment box.
Contact Form 7 is a WordPress plugin that is perfect for managing multiple forms, and you can customise the form and the mail content flexibly with simple markup.
Social media buttons
Social media buttons help you share your content with other users who might not otherwise find your content on your blog.
A study by brandwatch.com shows that in WordPress alone, 56 million blog posts are published every month, with the top 3 content marketing tactics, blogging (65%); social media (64%); and case studies (64%).
A blog or website without any social media is unheard of nowadays, and you will fail to tap into an audience that will engage with your blog.
WordPress offers free social media plugins, so you don’t have to pay for them, you can share your blog with others, and your traffic will increase.
